THE FUNNEST CARDS FOR TAMPA’S UP AND COMING TIKI BAR!
Um HELLO. Dream job! This project had great vibes from the VERY beginning! Owner and General Manager, Kimmy Bruehl, approached me to create upscale business cards and coasters for the tiki bar her and her husband, Owner and Beverage Director, Eric McKinney, we’re getting ready to open here in Tampa. Seminole Heights to be exact, right in our print studios neck of the woods. I was delighted to have some fun paper ideas and get to work with the DROP DEAD designs and branding created by Orlando’s, Metal and Honey owner, Ashley Heafy.
**SIDENOTE: Here’s some Letterpress basics for interested clients and designer’s looking to create for letterpress…The process of letterpress requires each layer or color to be printed separately. This means that simple IS better. Registering tiny details within fractions of a centimeter on a Titanic aged press is tricky to say the least. You’re end result is going to pop best if you keep the design simple. As well, because of the tedious nature of letterpress, more layers/colors, means more money for the client. Keeping business cards at a maximum of three layers/colors is a great way to design with your clients’ budget in mind. Ashley’s design is so perfect because it incorporates a modern and unique font with a little pop of illustrative color. It’s simple BUT NOT BORING! Honestly, I pressed a lot on this job. Like hours and hours. The fact that I got to look at something so GD cute the entire time was an actual dream. So thankful.
We decided to play with paper to create some pretty extra three color cards (two colors on the front and one color on the back). Kimmy’s were printed on 220lb blush pink lettra, while Eric’s were printed on 220lb mint lettra. Kimmy also wanted fancy coasters for special events, so we used the beautiful logo by Metal and Honey to create a two color coaster with the same pop of Pantone pink as their biz cards. Playing with paper gives me serious joy in life and I’m so glad Kimmy and I connect on that level. Handing these cards out is different. First recognized is the paper, it’s thickness..it’s an instant win. After that, most people can’t stop feeling the deboss of the print on this soft and subtle surface. It’s not the kind of card people throw away. It’s the kind of card that people say, “Jesus Christ, who are you?!?” -actual quote Eric McKinney received when he handed one of these bad boys out. Letterpress never fails to impress.
Kimmy and Eric juggle a lot of plates, including but seriously not limited to: raising 5 children, caring for pets (foster kittens!) and a spectacular plant collection. They have already put a ton of love into the concept of this future Tampa staple and I am so excited to experience what they create! For those of you who don’t know, The Pink Pineapple will be opening, Summer of 2019, in the two story Seminole Heights bungalow previously home to The (original) Refinery. I’ve missed visiting this perfect rooftop lounge since The Refinery moved and am so excited to spend many a night now there sipping on tiki cocktails. I’m so thankful I got to be a small part in its story. Most of all, I’m continuing to send all of the good vibes to Eric & Kimmy on this adventure and many thanks to them and Ashley for being a total dream team!!!
If you love the power of paper & print as much as I do and you want to make something beautiful, please e-mail me at: